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The term “B-Roll” refers to stock footage that can be used as additional video to support your story. During an interview, you will see the actual people talking and answering questions, that is A-Roll. B-Roll is the supporting video during the interview that enhances the message. B-Roll is shot for interviews, video news releases, or even just simple b-roll feeds.
One of the most basic rules of good media relations is to always have video available for anything on television. The successful project will make sure TV is utilized as a visual medium rather than and audio-only medium like radio. Buzz Media produces and consults on b-roll packages that bring life to every story in ways that please newsroom producers and the viewers you are trying to reach. We can create a customized b-roll package for you that will illustrate your message points to your target audience. |
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Buzz Media innaugurates the new National Press Club studio with the studio's first 
Buzz Media's principals have opened two major Smithsonian museums: the new National Air and Space Museum and the new National Museum of the American Indian with 
Buzz Media's CEO, Fritz Chaleff, gives a speech to the IPRA membership on the ills of pay-for-play and the current political landscape concerning the partisan "Truth in Broadcasting Act".